Guide to Mood Boards in UI/UX Design

Mood Board
Image Courtesy: fauxels, Pexels

A mood board is a visual representation of ideas, concepts, and emotions. It is a collection of images, colors, textures, typography, and other visual elements that help communicate a particular mood or style. In UI/UX design, mood boards serve as a tool to establish a visual direction and create a shared understanding among the design team and stakeholders.

Creating a Mood Board:

  1. Define the Purpose: Determine the goal of your mood board. Are you trying to convey a specific brand identity, evoke a certain emotion, or explore a visual style? Clarifying the purpose will guide your image selection.
  2. Gather Inspiration: Collect visual references that align with your project’s objectives. Look for images, photographs, illustrations, typography samples, color palettes, and textures that resonate with the desired mood or style. Explore online platforms, such as Pinterest or Dribbble, or create a physical collage using magazines or printed materials.
  3. Organize and Curate: Review your collected images and narrow down your selection. Consider the visual elements that are most relevant to your project and discard any that do not align with your vision. Arrange the chosen images on a digital canvas or a physical board, considering composition and visual hierarchy.
  4. Include Key Elements: A mood board should include various visual elements, such as colors, typography, imagery, textures, and patterns. Experiment with different combinations and arrangements to find a cohesive visual language.
  5. Document and Share: Once you have created your mood board, capture it in a digital format or photograph it if it’s physical. Share the mood board with your design team, stakeholders, or clients to gain feedback and ensure everyone is aligned on the intended direction.

Using Mood Boards in UI/UX Design:

  1. Establish Visual Direction: Mood boards help establish a unified visual direction at the early stages of a project. They provide a shared understanding of the desired mood, style, and aesthetics, enabling the design team to align their creative efforts.
  2. Communicate Ideas: Mood boards act as a communication tool to convey design concepts and emotions. They help bridge the gap between words and visuals, making it easier to express abstract ideas and preferences to stakeholders.
  3. Inspire and Stimulate Creativity: Mood boards inspire designers by presenting a curated collection of visual references. They stimulate creativity and encourage exploration of various design possibilities, pushing designers to think beyond their initial ideas.
  4. Guide Decision-Making: When faced with design choices, mood boards serve as a reference point. They provide a visual anchor and a set of established design principles that can guide decision-making during the UI/UX design process.

1. Adobe Creative Suite:

Adobe Photoshop and Adobe Illustrator are widely used tools for creating digital mood boards. You can easily arrange images, colors, and typography to create visually appealing compositions.

2. Milanote:

Milanote is an online visual collaboration platform that allows you to create mood boards, collect inspiration, and collaborate with others. It provides a drag-and-drop interface and various templates to help you organize and curate your ideas.

3. Miro:

Miro is a collaborative online whiteboarding platform that offers a range of templates, including mood board templates. It allows you to create digital mood boards, add images, annotations, and collaborate with team members in real-time.

4. Pinterest:

Pinterest is a popular online platform where you can create and organize digital mood boards. You can search for images, save them to your boards, and even collaborate with others by sharing and following boards.

5. Canva:

Canva is a user-friendly graphic design tool that offers pre-designed templates for mood boards. It provides a wide range of customization options, including the ability to upload your own images, add text, and experiment with different layouts.

6. Figma:

Figma is a cloud-based design and prototyping tool that allows for collaborative mood board creation. You can easily drag and drop images, arrange them on a canvas, and share your mood board with team members.

7. InVision:

InVision is a comprehensive design platform that offers features for mood board creation. It allows you to upload images, create interactive prototypes, and collaborate with team members, making it useful for both visual exploration and feedback gathering.

Remember, the choice of tool depends on your personal preference, team collaboration needs, and the specific features you require. Explore these options and choose the one that best suits your workflow and project requirements.


Mood boards are powerful tools in UI/UX design, enabling designers to establish a visual direction, communicate ideas, and inspire creativity. By curating and arranging visual elements that align with a specific mood or style, designers can create a shared understanding and facilitate collaboration within the design team and with stakeholders.


Q: Can I create a mood board digitally? A: Absolutely! Digital mood boards can be created using design software like Adobe Photoshop, Illustrator, or online platforms like Milanote, Miro, or Pinterest.

Q: How many images should I include in a mood board? A: There is no fixed number of images for a mood board. It depends on the project and the level of detail you want to convey. However, it’s recommended to strike a balance between providing enough visual inspiration without overwhelming the viewer.

Q: Can I update a mood board as the project progresses? A: Yes, mood boards are not set in stone. As the project evolves, you may discover new inspirations or refine your visual direction. It’s perfectly acceptable to update and iterate on your mood board throughout the design process